Our Story

2000

Elite Beauty Care Ltd. is founded

Anne Ashton opened the doors to Elite from a small treatment room in the family garden, lovingly known as "The Pig Sty". With a focus on electrolysis hair removal and beauty treatments, her reputation for skill and care quickly grew, and so did a loyal client base that still supports us today.

2005

We step into skincare

Environ became a key part of our offering at Elite, marking a shift from traditional beauty treatments to results-led skincare. This step laid the foundations for the skin health focus that defines Elite today.

2010

The arrival of CACI

Elite introduced CACI technology, bringing non-surgical facial lifting to the treatment menu. It quickly became a client favourite and remains one of our most popular treatments.

2016

A new chapter

Anne's daughter Fliss joined the business, working alongside Anne to continue the business legacy. Elite also moved to Newport, allowing us to expand and welcome more clients into our care.

2018

Investing in laser technology

We took a major step forward with the introduction of medical-grade laser treatments, broadening the ways we could support our clients with advanced solutions.

2020

The World changed

The world shifted as COVID hit, and for the first time we had to close our doors. It was a period of uncertainty, but also of reflection, reinforcing our determination to keep moving forward. We spent lockdown expanding our space, creating 3 more treatment rooms.

2021

We become Elite Skin Studio.

We officially re-branded following the pandemic, and re-opened as Elite Skin Studio, reflecting our evolution in focusing on advanced skin technology.

2025

Celebrating and looking ahead.

Our team is growing as we look ahead to the next 25 years. With new talent joining alongside Anne and Fliss, we remain focused on delivering trusted expertise and continuing to evolve with the latest in advanced skin health.

Celebrating over 25 years in the skin industry

Our story